[QBD Books] Graphic Designer

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Full description

Role Purpose The Graphic Designer is responsible for producing high-quality visual assets that bring QBD’s brand, promotions and campaigns to life across digital, in-store and educational environments. This role supports all creative needs for marketing, store teams and the Education department, ensuring every visual touchpoint reflects a cohesive and elevated QBD brand. The Graphic Designer delivers work for national campaigns, website content, EDMs, point-of-sale displays, store signage, education initiatives and broader business requirements, helping strengthen the customer experience across all channels. Key Responsibilities Brand & Creative Development • Develop visually compelling assets that uphold QBD’s brand identity. • Maintain consistency across colour, typography, layout and brand guidelines. • Contribute to the ongoing evolution and refinement of QBD’s visual identity. Marketing & Promotional Design • Design creative assets for digital marketing including EDMs, promotional banners, social tiles and online advertising. • Produce print-ready materials such as posters, brochures, table talkers, shelf talkers and in-store displays. • Create campaign kits to support national promotions and brand-led storytelling. Store Design Support • Design signage, navigation materials, seasonal display assets and specialised in-store visuals for QBD’s 91+ stores. • Support store teams with design requests such as wayfinding, display toppers, fixture concepts and local event collateral. • Ensure in-store creative execution aligns with national branding and promotional priorities. Website & Digital Content • Design homepage banners, promotional tiles, category graphics and book feature imagery for the company website • Create digital elements that enhance usability and overall customer experience. • Ensure accuracy and alignment with promotional timelines and campaigns. Education Department Creative • Produce creative assets for the Education department, including flyers, school event materials, reading program visuals, book fair banners, and curriculum-aligned content. • Support education-led initiatives with polished, age-appropriate, brand-aligned creative. Cross-Functional Creative Support • Support the Brand Manager with press kits, influencer mailers, event signage and media assets. • Develop presentation visuals, templates and branded documents for internal and external use. • Collaborate with publishers to source and format author imagery and book visuals for marketing use. Production & Workflow Management • Manage asset libraries, design systems, naming conventions and file organisation. • Prepare artwork for print, liaising with printers to ensure production accuracy. • Deliver creative outputs within agreed deadlines and follow approval processes. • The ability to work remotely and communicate confidently on digital channels with a team. • Delivery of work is at a fast pace and executed aligned with a brief or with some creative license • The ability to work through some ambiguity and to ask questions when needed Skills, Experience, & Attributes • Proven experience as a graphic designer in retail, publishing, media, agency or similar creative environments. • High-level proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign). • Experience producing both digital and print creative assets. • Strong eye for detail, layout, composition and brand consistency. • Ability to interpret briefs and convert ideas into effective visual solutions. • Excellent organisational skills with the ability to manage multiple deadlines. • Collaborative mindset and strong communication skills. • Ability to work efficiently in a fast-paced environment. • A passion for books, learning, creativity and visual storytelling. Key Competencies ● Creative Design & Visual Communication ● Digital & Print Production • Brand Stewardship & Attention to Detail ● Time Management & Prioritisation ● Collaboration & Stakeholder Management ● Problem-Solving & Concept Development ● Adaptability & Responsiveness Measures of Success • Delivery of high-quality, consistent and on-brand creative assets across marketing, stores and education. • Strong visual impact across EDMs, website content, POS and event materials. • Reliable on-time delivery for campaigns and store requests. • Positive feedback from Marketing, Education, Brand and Store teams. • Well-maintained creative templates, systems and asset libraries. • Elevated brand presentation across QBD’s physical and digital ecosystem. • Measurable improvement in customer-facing brand experience through cohesive visual design. Originally posted on Himalayas