Role Summary
The Newsletter & Email Marketing Associate (Volunteer) will support Huru Initiatives in strengthening its digital communication and audience engagement through structured, consistent, and high-quality email outreach. The role will focus on delivering a bi-weekly newsletter and establishing a functional email marketing system that enhances visibility, storytelling, and stakeholder engagement.
This is an ideal role for an early-career professional seeking hands-on experience in communications, digital marketing, and nonprofit engagement.
Duration & Commitment
• Duration: 6 months
• Time Commitment: Part-time (estimated 4–6 hours per week)
• Reporting to: Outreach and External Affairs Lead
Core Functions & Responsibilities
1. Newsletter Development & Delivery
• Lead the planning, drafting, design, and dissemination of a bi-weekly newsletter (12 editions over 6 months).
•
Develop engaging, audience-centred content, including:
• Human-interest stories from the field
• Program updates and impact highlights
• Partner features and opportunities
• Coordinate with internal team members to source content and updates.
• Ensure consistency in tone, branding, and quality across all editions.
• Manage newsletter scheduling, formatting, and distribution.
2. Email Marketing System Development (First 3 Months Priority)
•
Design and establish a functional email marketing framework, including:
• Selection/setup of an email marketing platform (e.g., Mailchimp or similar)
• Creation of branded templates for newsletters and campaigns
• Development of segmented mailing lists (e.g., partners, donors, youth, general audience)
• Build and maintain a clean and organised contact database.
• Develop a simple email content calendar aligned with Huru’s activities.
3. Audience Engagement & Growth
•
Support the growth of Huru’s email subscriber base through:
• Integration with social media and outreach campaigns
• Internal coordination with programs and partnerships
• Monitor engagement metrics (open rates, click rates, subscriptions).
• Provide recommendations to improve reach, engagement, and retention.
4. Performance Tracking & Learning
• Track and analyze performance of newsletters and campaigns.
•
Produce monthly insights briefs summarising:
• Key metrics
• Lessons learned
• Suggested improvements
• Contribute to refining Huru’s broader communications strategy.
Key Deliverables
By the end of the engagement, the volunteer is expected to have:
• Produced and disseminated 12 high-quality bi-weekly newsletters
• Developed a fully functional email marketing system (platform, templates, and segmented database) within the first 3 months
• Established and maintained an active subscriber database
• Delivered monthly performance reports (6 total)
• Created a simple email marketing guide/manual for internal continuity
Desired Skills & Competencies
• Strong writing and storytelling skills (clear, engaging, concise)
• Basic understanding of email marketing tools (or willingness to learn)
• Attention to detail and ability to meet deadlines
• Basic design skills (e.g., Canva or similar tools) are an added advantage
• Organisational skills and ability to manage content workflows
• Interest in communications, development work, or environmental sustainability
• Proactive attitude and willingness to take initiative
What You Will Gain
• Hands-on experience in nonprofit communications and digital marketing
• Opportunity to build a portfolio of published newsletters and campaigns
• Exposure to programmatic work in environmental sustainability
• Mentorship and collaboration within a young, dynamic team
• A strong foundation in email marketing systems and strategy
Originally posted on Himalayas
Role Summary
The Newsletter & Email Marketing Associate (Volunteer) will support Huru Initiatives in strengthening its digital communication and audience engagement through structured, consistent, and high-quality email outreach. The role will focus on delivering a bi-weekly newsletter and establishing a functional email marketing system that enhances visibility, storytelling, and stakeholder engagement.
This is an ideal role for an early-career professional seeking hands-on experience in communications, digital marketing, and nonprofit engagement.
Duration & Commitment
• Duration: 6 months
• Time Commitment: Part-time (estimated 4–6 hours per week)
• Reporting to: Outreach and External Affairs Lead
Core Functions & Responsibilities
1. Newsletter Development & Delivery
• Lead the planning, drafting, design, and dissemination of a bi-weekly newsletter (12 editions over 6 months).
•
Develop engaging, audience-centred content, including:
• Human-interest stories from the field
• Program updates and impact highlights
• Partner features and opportunities
• Coordinate with internal team members to source content and updates.
• Ensure consistency in tone, branding, and quality across all editions.
• Manage newsletter scheduling, formatting, and distribution.
2. Email Marketing System Development (First 3 Months Priority)
•
Design and establish a functional email marketing framework, including:
• Selection/setup of an email marketing platform (e.g., Mailchimp or similar)
• Creation of branded templates for newsletters and campaigns
• Development of segmented mailing lists (e.g., partners, donors, youth, general audience)
• Build and maintain a clean and organised contact database.
• Develop a simple email content calendar aligned with Huru’s activities.
3. Audience Engagement & Growth
•
Support the growth of Huru’s email subscriber base through:
• Integration with social media and outreach campaigns
• Internal coordination with programs and partnerships
• Monitor engagement metrics (open rates, click rates, subscriptions).
• Provide recommendations to improve reach, engagement, and retention.
4. Performance Tracking & Learning
• Track and analyze performance of newsletters and campaigns.
•
Produce monthly insights briefs summarising:
• Key metrics
• Lessons learned
• Suggested improvements
• Contribute to refining Huru’s broader communications strategy.
Key Deliverables
By the end of the engagement, the volunteer is expected to have:
• Produced and disseminated 12 high-quality bi-weekly newsletters
• Developed a fully functional email marketing system (platform, templates, and segmented database) within the first 3 months
• Established and maintained an active subscriber database
• Delivered monthly performance reports (6 total)
• Created a simple email marketing guide/manual for internal continuity
Desired Skills & Competencies
• Strong writing and storytelling skills (clear, engaging, concise)
• Basic understanding of email marketing tools (or willingness to learn)
• Attention to detail and ability to meet deadlines
• Basic design skills (e.g., Canva or similar tools) are an added advantage
• Organisational skills and ability to manage content workflows
• Interest in communications, development work, or environmental sustainability
• Proactive attitude and willingness to take initiative
What You Will Gain
• Hands-on experience in nonprofit communications and digital marketing
• Opportunity to build a portfolio of published newsletters and campaigns
• Exposure to programmatic work in environmental sustainability
• Mentorship and collaboration within a young, dynamic team
• A strong foundation in email marketing systems and strategy
Originally posted on Himalayas