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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Responsibilities Own the full lifecycle of the Main App Search product at Binance, including Discovery Page, Search Result Page, etc. Drive core business metrics such as trade conversion, CTR, and business traffic through systematic product iterations and roadmap planning. Independently own requirements, write PRDs, coordinate engineering implementation, launch features, and track results end-to-end. Collaborate closely with engineering, business, and data teams; respond and resolve online incidents and issues immediately as first responder. Understand crypto user behavior deeply, differentiate new and experienced users, and optimize search experience and conversion accordingly. Requirements 3+ years experience working for search product features. Ability to turn complex information requirements into clear product solutions, ensuring high data accuracy and low latency. Outstanding collaboration and communication skills to work with cross-functional teams (Operations, Tech) to streamline search production and distribution workflows. Bi-lingual in English and Mandarin for effective global stakeholder communication. Bachelor’s degree in Computer Science, Engineering, Finance, or related field; technical or engineering background is a bonus for bridging product and tech challenges. Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.